Move and Flow Pilates

Branding and Website

The main theme of this project is bringing a Pilates class to a new level via creating an online platform for the business to grow. The main challenge of this project was to create a brand identity that would resonate with its clients, and to create a relaxing and friendly atmosphere. My resolution was to create effortless looking illustrations of the teacher practicing some of the movements and poses, showcasing to the visitors that Pilates can be fun and accessible. The logo, as well as the other shapes on the website represent movement and the flowing nature of the brand.