Pastimes Pastries

branding

The aim of this project was to design a branding identity that would represent the playful and lively nature of a tabletop gaming café. The challenge was to create an interactive and exciting brand that would appeal to children and adults. My resolution for this was the retro style synonymous with the 1990s, combined with a playful snake mascot to appeal to children. The inspiration for the snake came from the famous game ‘Snakes and Ladders’.